Tapjoy Mobile Ad Network Review

Tapjoy is a marketing automation and monetization platform that aims to maximize the value and revenue from every user for publishers and advertisers.

Introduction to Tapjoy

It incorporates state-of-the-art algorithms for enhanced analytics and better user segmentation. As a result, affiliates can benefit from higher engagement rates and outstanding marketing results. There are over 270,000 apps using Tapjoy’s SDK that facilitate over 2 million engagements daily. The company has partnerships with top mediation players, investors and international clients.

Tapjoy Company Stats

LinkedIn https://www.linkedin.com/company/tapjoy

Facebook https://www.facebook.com/Tapjoy

Twitter https://twitter.com/tapjoy

Google+ https://plus.google.com/101639236465706266625

YouTube https://www.youtube.com/user/Tapjoy

Information for Advertisers

Tapjoy allows advertisers to leverage media in order to increase awareness and boost conversion rates. Furthermore, it offers various solutions like click-to-call, email alerts, mobile commerce, click-to-text, social traffic drivers. Tapjoy has exclusive segmentation tools that enhance data analysis and allows getting valuable insights about your audience. Besides, it is possible to deliver ads in different languages for particular geographic regions, reach target users based on characteristics of their mobile devices, retarget and re-engage existing customers.

Advertisers can also access useful resources, i.e. case studies, reports and webinars that may help them optimize their campaigns.

Information for Publishers (Developers)

Tapjoy is a complete monetization platform that allows you to acquire users, identify the best paying ones and optimize campaigns. Based on results provided by the company, you can enhance monetization by displaying relevant apps to customers when the moment is right. With over 500 million active users and thousands of mobile apps, it is possible to generate top revenues every month. It is worth noticing that Tapjoy has established partnerships with leading ad mediation players that can help you benefit from top eCPM and provide outstanding customer experience.

Account Help

Contact: San Francisco, California, 111 Sutter St., 12th Floor, San Francisco, CA 94104

FAQ http://dev.tapjoy.com/faq/

Careers

As a leading international company, Tapjoy offers attractive job opportunities for extraordinary people. Despite operating on a global scale, the company tries to maintain a startup culture and a family-like atmosphere. It provides numerous benefits, like paid time-off (vacations, sick-leaves, etc.), exchange programs (working from different offices worldwide), wellness reimbursement and meal allowances. Check https://home.tapjoy.com/info/about-tapjoy/careers/  for more information.

Editor’s Tapjoy Review

Tapjoy is an international marketing and monetization platform. It has offices in San Francisco, Los Angeles, New York, London, Beijing, Seoul, Tokyo, etc. The company states to provide top-of-the-line tools for effective segmentation and targeting, analysis and optimization, measurement and stats.

Tapjoy assists advertisers to meet their marketing objectives, i.e. generate leads, attract new users and boost conversion rates. The company has a variety of tools for effective segmentation (geographical, language, technological), so it is possible to identify the most appealing segment faster and design your campaign in a way that will increase users’ interest. Besides, there are also solutions like email alerts, mobile advertisement, click-to-text, etc. The company has an impressive library of resources that may come handy for aspiring advertisers who are just testing the water.

Tapjoy app differentiates from competitors by offering a full monetization suite. Among app developers using Tapjoy are Scopely, Crowdstar, Topps, Puzzle Social, BigBlueBubble and others. The company guarantees a steady flow of new users if you take advantage of its targeting tools and analytics.  It is stated that there are the newest algorithms at place allowing to identify the most appealing sectors and optimize LTV of every user. However, before becoming an affiliate of Tapjoy, it is worth researching the company’s history.

There is a lot of speculation regarding a shady business of Tapjoy. The company has been accused of using incentivized downloads and cheating their affiliates. Indeed, the company used to deliver incentivized downloads, but how does it work?  When a user is playing a mobile game, he/she can find and install your app instead of paying for game upgrades. As a result, your app is installed and your ranking may skyrocket overnight. However, your app is downloaded for wrong reasons; hence, your customer engagement and retention rate are very low. Furthermore, there are numerous complaints about payouts. Many affiliates claim that it is impossible to get their money back.

It is worth noticing that company does not have a spotless reputation. It merged with an enterprise that was in the middle of a scandal called “Scamville” in 2009. The company offered scam-like ads for Facebook users who could get some goods in games for free. Some of those ads included signing up for certain subscriptions users didn’t realize they would sign up for.

To sum up, Tapjoy seems like a credible monetization and promotion platform for businesses trying to increase their global coverage. Indeed, it provides analytical, targeting and optimization tools as well as access to numerous resources, like case studies and webinars. However, the company’s reputation is not impeccable. Therefore, if you do not want to gamble with your brand image and would like to avoid incentivized downloads of your app, it’s recommended to look for another monetization/promotional platform.

4 comments

  1. Thank you for the article, TapJoy continues to practice unethical & questionable business practices. I’ve personally contacted companies that advertise with them to try and receive promised rewards and warn them about their underhanded ways. They have recently begun changing rules after consumers complete offers so it’s almost impossible to receive the payment for giving all your personal data to some unknown company/advertiser. Horrible company

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