Fyber is an independent ad technology platform that connects application developers with advertisers. The company’s mission is to solve the existing challenges developers are facing, whilst providing revenue streams for publishers.
Fyber’s strong footprint in mobile covers major areas, such as technology, entertainment, gaming, news, etc. Over 500 million users worldwide take advantage of the platform in order to manage, integrate and facilitate their ad campaigns. Among Fyber’s prominent partners are Glu Mobile, GREE, Kik, PikPok, Smule, Pixelberry Studios, DeNa and many others.
The company has offices in Berlin, Germany and San Francisco, California.
When using Fyber, advertisers and media agencies take their engagement rates to a new level. Due to streamlined access to various ad formats and enhanced cross-platform capabilities, you can reach global audiences. Professional account managers will guide you through every step of your campaign, from planning and optimizing to testing and tweaking it. In addition, Fyber can assist you with finding new target segments for your app or game.
In terms of campaign types, you can choose from:
Video Campaigns: help to increase brand awareness
Interstitial Campaigns: can boost visibility
Performance Campaigns: generate leads and facilitate sales
User Acquisition Campaigns: bring new customers in
Information for Publishers (Developers)
As a publisher or developer, you can take advantage of powerful monetization capabilities that unlock your app’s/game’s revenue potential. Fyber’s global coverage allows you to reach about half a billion users monthly. The company enables SDK integrations with top mobile app developers, providing necessary exposure for your user acquisition campaign.
Fyber offers the following advanced capabilities:
Mediation (boosts fill rates, integrates management and optimization of your campaign)
Exchange (increases your revenues by connecting with partners and maximizing selling capabilities)
Ad server (ensures retention and facilitates ad sales)
Publisher tools (control monetization strategy and discover new opportunities)
Fyber is a company with offices in the US and Germany that hires people from all over the world. Currently, you can join three teams: business, operations and technology. The company fosters team spirit, courage, excellence, accountability, pragmatism and passion. This company makes sure that its employees work hard and play hard, providing them with a number of perks. For more information, visit http://www.fyber.com/careers.html
Editor’s Fyber Review
Fyber is a global mobile marketing company. It employs advanced technologies to provide monetization and user acquisition opportunities. Founded in 2009 in Berlin, it has expanded its operations and opened its office in San Francisco. Today the company hires hundreds of people from 40 countries who build new products, establish partnerships and facilitate operations.
With 500+ million monthly users, Fyber provides attractive opportunities for mobile developers, media companies and advertisers. The company works with thousands of influential partners, including Pixelberry Studios, DeNa, Kik, GREE, PikPok, TinyCo, Kongregate, etc. Fyber invests into building long-term relationships that will help create the app economy in the future.
As a one-stop shop for developers, media companies and ad networks, the agency offers revolutionary monetization solutions. It helps to maximize revenues from all the audiences by exposing your ads to FB audience networks, Apple iAd and many others. Furthermore, you can benefit from professional analytics that identify all the possible opportunities and maximize your campaign impact. For instance, you can learn more about your target audience location, background and create suitable campaigns. It is important to note that the company provides detailed case studies to describe how developers can boost their revenues by using the platform.
Advertisers and agencies can connect with a wide audience via mobile devices. Fyber has capabilities for creating highly engaging campaigns of different types. If your target audience is more likely to engage by watching HD videos, you can go for a video campaign. Alternatively, you can choose unobtrusive interstitial ads that show up when a game is on pause or an app is loading. Depending on the campaign type, there are various pricing models, i.e. CPV for videos or CPC, CPI for interstitials.
Fyber provides advanced account management services in order to make sure that you reach the right audience and have all the needed tools to generate leads/maximize revenues. Dedicated account managers work with every client, so you can be safe in knowledge that you will get much needed assistance whenever you need it. It is worth noticing that the company also provides good customer service, so if you are just testing water and want to get more info, contact Fyber representatives.
To sum up, if you are an app developer, publisher or an advertiser looking for the right platform to monetize and publicize your app, Fyber can be the right choice. The platform has established its presence worldwide and has half a billion of active users. So, no matter whether your primary goal is to acquire new customers or boost revenues, Fyber can help you out. The company provides all the necessary tools, technologies and expertise to guide you through the process. Therefore, it is definitely worth trying.